Kevan put together this quick video on how to set up a custom short domain. And at the very least, it could make for a fun experiment to see if it helps up the engagement on your updates (I’ve heard some folks fare better with custom short URLs, some do better with full URLs, and some do better with buff.ly or bit.ly URLs.) This can be a really great opportunity to extend some branding into the shortened links you share on social media. If you ever happen to visit the Twitter feed for Moz, you might notice something unique about their links. Make links more memorable with a custom, short domain (Update: Thanks so much to those in the comments who got us on the right track here!) 6 ideas for how to use URL shorteners in your marketing 1. In every case, any link you post to Twitter will only ever take up 22 characters. There are a few different ways this might happen: Twitter uses it’s own t.co shortening service often on link shared on mobile devices, Twitter will sometimes include the full URL (minus the part) or will truncate the link after showing the domain and part of the. Twitter automatically shortens links as well. You can choose to use Buffer’s own “buff.ly” shortener, or the shorteners at bit.ly, j.mp, or custom solutions. In addition to these shortening tools, many social networks and social media management dashboards also provide a way to shorten long URLs automatically.įor instance, any link shared to Buffer will be shortened automatically once it’s added into your update. Here’s what it looks like when you use goo.gl, Google’s URL shortener:Īt goo.gl, bit.ly, and others, not only do you get a nice, clean, shortened URL, you also get stats on clicks for all the URLs you shorten. Here are handful of the more popular link shortening services: For these services (and for URL shortening in general), your URL is replaced by a new domain (e.g., changes to bit.ly) and the is replaced by a string of numbers and/or letters (e.g., /best-writing-articles changes to bit.ly/df8jpI1). In terms of tools, there are some neat sites that handle URL shortening, including full analytics and archives of everything you shorten. Where & how can you shorten URLs?įortunately, we have tons of great tools at our disposal for shortening URLs, including the native networks and dashboards we use every day. Plus, they make our tweets, statuses, and other updates look super clean. These super-simple tools can save you a good deal of headache when it comes to keeping track of your links. (Here’s an example, with pomeranians, of a long link that’s been shortened to buff.ly/1irhfHu.) Jiff, the #Pomeranian, Just Won #Halloween They can get a little complex (especially when you’re tracking them).Īnd if you’re trying to share helpful information with a growing audience, then you don’t want the links to all that golden content to upstage your efforts! Links can be a little unwieldy sometimes. If you’re new to the social media marketing space, you’ve probably caught on to one of our dirty little secrets. So, if you’re new to the world of URL shorteners-much like I’ve been-here’s a list of things you may find helpful to know! About URL shortening … What if the link-long and unwieldy- upstages the content? I sometimes feel like URL shorteners are some of the most understated tools in internet marketing, and there have been more than a few times that I wished I’d had someone share some advice on URL shorteners earlier in my marketing career.
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